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Creative Sweet Graphic Design Showcase

In 2012 and 2013, I worked with the Dishman Art Museum to host a graphic design student showcase. At the time of these shows, the department had many students earning a BS in Graphic Design, which is a liberal arts degree that does not require a thesis project. In order to allow these students an opportunity to celebrate their capstone projects, I worked to host a one night event where friends, family, the local community, and design professionals were invited to celebrate their work. Each event had local keynote speeches such as Ron Sullivan, an esteemed LU Art alum with experience at the Richard’s Group in Dallas, TX before starting his own successful advertising agency.

Event Details
The main goal of the graphic design showcase was to allow students who did not create a thesis project an opportunity to display their work in the Dishman Art Museum. This presented a challenge as there was no time to schedule a full show. This temporary display was a one night only event that encouraged visitors to come and discuss the work with the students directly. Local designers came and often provided portfolio critiques. This also provided a great networking opportunity that landed job opportunities for multiple students after the showcase. Each time the event was hosted over 150 guests attended. After a curriculum redesign in 2013/2014, we found that most students were studying under the BFA program and completing thesis projects, thus the event was discontinued. Students in the BS program now have the option to display work in the new Student Organization Lounge (SOL) Gallery if they wish to have more exhibition opportunities.
Promotional Material
A unique brand identity was created for this event. Students had to brainstorm names for the event and vote on their favorite concepts. In this event, the final name was ‘Creative Sweet’ and candy with each student’s name was featured on the postcard design to advertise the event. I served as art director to this project, and the final designs were created by students in the course: Rachael Binagia and Thomas Harris. The final postcard design was submitted to the regional Southeast Texas Press Club Awards and won a third place award in the ‘Special Events Publication’ category. Additionally, a book design with each student’s bio, photo, and website helped promote the event Online in an Issuu publication and was shown at the event on a computer monitor for visitors to interact with.